The second ceremony on presentation of the national prize Brand Award Azerbaijan took place on 2 April 2010 in Baku where “Caspian Crystal” company was awarded “Brand of the year” prize in nomination of catering. The prize is the project of the Caspian-European Integration Business Club (CEIBC) and International Media Group (IMG) «Caspian Energy». It is awarded to the best brands of goods and services, companies and organizations which raised the interest and achieved the popularity among consumers during the year. The ward marks the success in creation of wide spectrum brands – from mass required goods to financial services and image of corporations. It is awarded in different categories: foodstuff, tourism, credit and financial organizations and provided services, retail networks, Cargo and passenger transportations, mass-media, Internet projects, ICT (Information, Communication Technologies) sector and others. The winners of the prize were defined via Internet voting on award’s official web site www.brandaward.az. During the year the research ERG group retraced the dynamic of requirements for goods or services, rate of the companies and accepted to vote those brands which are bases of market conjunction and requirement on them are the most popular.